Modern Tourism in Global Perspective

This book explores the contemporary dynamics of global tourism, offering a broad view of how travel, culture, economy, and technology intersect in today’s interconnected world. It addresses major themes such as international tourism trends, sustainable travel, digital transformation, and post-pandemic recovery. Designed for students and tourism professionals, the book examines the influence of globalization on destination development, traveler behavior, tourism marketing, and environmental impact. Topics include mass tourism versus niche travel, the role of digital platforms, overtourism management, and the global value chain in tourism services. Through international case studies and comparative analysis, the text provides insights into the diverse challenges and opportunities faced by stakeholders in both emerging and mature tourism markets. It is an essential guide for understanding tourism in the context of modern global change, policy, and innovation